ABC Design Project

ABC design project banner

Image credit: Creative Market

At the end of last year Creative Market asked me if I would like to get involved with their ABC Design Project. They asked 26 Creative Market designers to design a letter of the alphabet based on a given concept. These letters were used to create posters and prints – the proceeds going to All Hands to help their recovery efforts in the Philippines. As one of thousands of designers on the site I was honoured to be asked to participate in the project!

The letter G

I was given the letter G and asked to design my letter around the theme of grids and structure;

“Grid – A structure made up of a series of intersecting straight or curved vertical, horizontal and angular lines that is used to organize elements and content.”

I found this a challenging (but enjoyable!) brief because my style is generally illustrational. I was also applying the concept of vertical and horizontal lines to a curved letter.

ABC Project - letter G sketch

Grids are generally minimal so I chose to apply that concept to the styling of my letter. I was really pleased with the final outcome and love the optical illusion created by contrasting colours.

Letter G variations

ABC Design Project goodies

The poster

The official ABC Design Project Poster features all of the letters, and comes in 3 different sizes: 24″ x 32″, 18″ x 24″, and 12″ x 16″. $3 goes to All Hands Volunteers.

Illustrated lettering poster

Image credit: Creative Market

Buy a poster

Prints

6×6 Giclee print, $2 goes to All Hands Volunteers.

Illustrated lettering prints

Image credit: Creative Market

Buy a letter G print

I hope you love the project! It’s a great way to buy great design and help a good cause at the same time.

1 Comment

  1. LOVE this! You are one talented cookie – that posted is bookmarked to buy in a couple of weeks time when I redecorate the lounge! x

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