At the end of last year Creative Market asked me if I would like to get involved with their ABC Design Project. They asked 26 Creative Market designers to design a letter of the alphabet based on a given concept. These letters were used to create posters and prints – the proceeds going to All Hands to help their recovery efforts in the Philippines. As one of thousands of designers on the site I was honoured to be asked to participate in the project!
The letter G
I was given the letter G and asked to design my letter around the theme of grids and structure;
“Grid – A structure made up of a series of intersecting straight or curved vertical, horizontal and angular lines that is used to organize elements and content.”
I found this a challenging (but enjoyable!) brief because my style is generally illustrational. I was also applying the concept of vertical and horizontal lines to a curved letter.
Grids are generally minimal so I chose to apply that concept to the styling of my letter. I was really pleased with the final outcome and love the optical illusion created by contrasting colours.
ABC Design Project goodies
The official ABC Design Project Poster features all of the letters, and comes in 3 different sizes: 24″ x 32″, 18″ x 24″, and 12″ x 16″. $3 goes to All Hands Volunteers.
6×6 Giclee print, $2 goes to All Hands Volunteers.
I hope you love the project! It’s a great way to buy great design and help a good cause at the same time.